Heeltoe, a boutique that caters to the footwear needs of women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on ________ variables.
A. psychographic
B. universal
C. demographic
D. geographic
E. behavioral

"Demographic segmentation sorts a market by demographic elements such as age, education, income, family size, race, gender, occupation, nationality, and more. Demographic segmentation is one of the simplest and most commonly used forms of segmentation because the products and services we buy, how we use those products, and how much we are willing to spend on them is most often based on demographic factors."

Reference: Qualtrics. “What Is Market Segmentation? 5 Focus Areas for Max ROI.” Qualtrics, 2019.

annyksl annyksl · Answer 2 · 2020-03-05T03:20:13+01:00

Answer:

C. demographic

Explanation:

"Demographic variables" is a term widely used in the economy in the segmentation market segment (which refers to the establishment of the type of customer that the market wants to reach and how the product will be sold to achieve this objective). This type of variable is used so that the trader can distinguish the different social groups that make up the set of customers in his market. By defining these social groups, the merchant is able to better meet the needs and desires of the customers present in all the groups he wants to reach. An example of this can be seen in the question above, where a shoe store, when defining the demographic variables of its market, concluded that it has older clients with greater economic power and younger clients with less economic power. These two groups have different needs, but the boutique will be able to serve both.