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Increasing segmentation of the marketplace and the need to get products to market faster in light of competitors' specialized solutions are examples of ______ currently influencing the future of business.
A) microtrends
B) supertrends
C) discontinuous trends
D) niche trends

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Answer:

The answer is: B) supertrends

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Explanation:

A trend can be defined as a general direction in which things are developing. Economists use the term supertrend as predictions of how the economy and businesses will develop in the future.

One of the most common supertrend prediction is; technological progress will improve human health and promote economic growth - artificial intelligence is the key. This might sound very obvious, since it has been continually occurring since the industrial revolution, but the pace of technological progress should accelerate. Just imagine 30 years ago computers weren't that common at homes, now it is difficult to stop looking at your smartphone every once in a while.

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