Nathan is determining next year’s advertising budget by establishing specific marketing objectives, assessing the communication functions that must be performed to accomplish those objectives, determining advertising’s role in the total communication mix, establishing specific advertising goals in terms of the levels of measurable communication response required to achieve the marketing objectives, and establishing the budget based on estimates of expenditures required to accomplish the advertising goals. Which advertising budgeting method is Nathan using?

According to my research on different business strategies, I can say that based on the information provided within the question Nathan is using an Objective Task Method. This is a financial business strategy in which a company/business sets aside a specific set amount of money to use as it's marketing budget based on the objectives they are trying to accomplish. Which is exactly what Nathan is doing in this scenario.

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