Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.

Income segmentation is the sub-division of customers according to their earnings. This segmentation approach is used by companies to target and develop products according to the incomes of their customers. This approach is best suited for very specific and highly priced products. In this scenario, Gilron Holidays offers its services to those customers that earn over $100,000 annually. An income segmentation approach is mostly followed.

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds​ $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows​ a(n) ________ segmentation approach.

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Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.