Question

Nathan was shopping for a new pair of athletic shoes. Although it would have been nice to take the shoes home immediately after purchasing them, he was willing to trade off immediate availability because he found that he could purchase the shoes online for a 50 percent discount. This is an example of using a:

Answer 1

Answer:compensatory decision rule.

Explanation:

This is an example of compensatory decision rule.

compensatory decision rule is a type of rule in which consumer assess each brand with respect to its attribute and then go for the best weighted score.

In this case also Nathan got to know about the shows online with 50 percent discount and willing to trade off shoes purchased from former outlet because according to Nathan weighted score of Online shoes is more.