Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?
Clara, the consumer, is aware of the product and has sought information about the new product. Now she has entered the stage where she is evaluating and considering whether or not she buys the new product.
