By encouraging its sales representatives to freely talk to their managers about the changing customer needs, RST Global increased its responsiveness to customers. Which of the following is most likely to be the factor that helped RST achieve this?
Low information richness
Overload of information
High perceptual bias
Good communication
Effective electronic trail

A. The capacity of data to carry potential information is called information richness. As the sales representative were the mediums and the topic was need of customers there is no scope that information will be low in richness.

B. If there would be an information overload there could not have been an increase in responsiveness.

C. The information was presented by sales representatives who gets in direct contact with customers so there is a very little chance that the information would be on perceptual basis.

D. Free and effective communication between managers and sales representatives helps to transmit complete message with all perspectives cleared . Thus, helping in succeed.

E. In this problem there is an effective internal organizational communication and not an electronic trail.