Because every person has a unique __________ based on his or her own knowledge, experience, and values, the meaning of a message can never be exactly the same to a listener as to a speaker. frame of reference. personal screen feedback mechanism attitudinal core psychological field

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Answer:  frame of reference.

A frame of reference is a varied set of assumptions and attitudes which a person uses to filter his perceptions to create meaning. It may his beliefs,  preferences, values, culture and other ways. Because every person has a unique frame of reference the meaning of a message can never be exactly the same to a listener as to a speaker.  


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