Mass marketing is not one of the components of Integrated Marketing Communication (IMC).
Integrated Marketing Communication is the unification of all the marketing communication components, including public relations, direct marketing, social media, and advertising, into a coherent and consistent brand message under the various media channels.
Mass marketing does not align itself with coherent brand message, as it attempts to broadcast to the largest audience by ignoring unique brand appeals.
Thus, mass marketing is not a component of integrated marketing communication.
Learn more about integrated marketing communication here: https://brainly.com/question/13013135
