Arises when there are many firms each selling an identical product, many buyers, and no restrictions on the entry of new firms into the industry. ▼ oligopoly monopoly monopolistic competition perfect competition is a market structure in which a large number of firms compete by making similar but slightly different products. ▼ oligopoly monopoly monopolistic competition perfect competition is a market structure in which a small number of firms compete. ▼ oligopoly monopoly monopolistic competition perfect competition arises when there is one firm which produces a good or service that has no close substitutes, and the firm is protected by a barrier preventing the entry of new firms.