if we take 40 to be the 100%, what is 90 off of it in percentage?
[tex]\bf \begin{array}{ccll}
amount&\%\\
\text{\textemdash\textemdash\textemdash}&\text{\textemdash\textemdash\textemdash}\\
40&100\\
90&x
\end{array}\implies \cfrac{40}{90}=\cfrac{100}{x}\implies x=\cfrac{90\cdot 100}{40}\implies x=\stackrel{\%}{225}[/tex]
well, it turns out the 90 is indeed the 225% of 40.
however, markup is the "added amount to the original price", now, the added amount wasn't 90, was 50 bucks, and that is NOT 225% of 40, is actually 125% added, and therefore the markup rate.