Qualitative research, compared to quantitative research:
a. asks closed-ended questions.
b. asks yes or no type questions.
c. provides more representative samples of consumers.
d. relies on open-ended questioning.
e. uses statistics to analyze data.

Respuesta :

Choice (d) is correct. Since qualitative research does not rely on numbers, typical research method includes survey and interview. In these methods, researcher uses open-ended questions that seek to discover and explore an occurring phenomenon or why a certain thing happens.