Respuesta :
Answer:
B
Explanation :
• Problem or need recognition: - first stage of the Consumer Decision Process in which the consumer is able to recognize what the problem or need is and subsequently, what product or kind of product would be able to meet this need. It is oftentimes recognized as the first and most crucial step in the process because if consumers do not perceive a problem or need, they generally will not move forward with considering a product purchase.
•Information search;- Information Search is a stage in the Consumer Decision Process during which a consumer searches for internal or external information..
•Evaluation of alternatives;-During the evaluation of alternatives stage, the consumer evaluates all the products available on a scale of particular attributes
•Purchase: Purchase Decision: The fourth stage in the consumer decision process and when the purchase actually takes place
•Post-purchase behavior:- is when the customer assesses whether he is satisfied or dissatisfied with a purchase.
