Question

A major company produces two commercials, one for its audiences in korea and the other for its audiences in the united states. the first ad stresses the way in which the product will improve the lives of an entire family, while the second ad stresses the advantages the product offers for one person. which commercial should be aired in korea?

Answer 1

The commercial that should be aired in Korea is the one THAT STRESSES THE WAY IN WHICH THE PRODUCT WILL IMPROVE THE LIVES OF AN ENTIRE FAMILY.
This is because, Korea is a country in which family circle is very important; family ties and dependence are valued very highly. Korean generally adhere to traditional principles of family organization, thus, a product that is package for an entire family will be quite successful in that kind of environment. 

Answer 2

Answer:

The first ad should be aired in Korea.

Explanation:

The first ad stresses the way in which the product will improve the lives of an entire family.

This ad should be aired in Korea because Korea is a country in which Family is considered to be the vital part of the lives. They have strong family bindings and have influences on the family members. They like to live together in a family bond structure. So this ad will definitely be liked in Korea then United States, where the family structure is gradually vanishing, rather almost vanished.