Question

In a case study, psychologists found that horse racing fans become more confident that their horses would win after placing a bet. which principle of influence does this example illustrate? scarcity social proof liking authority consistency

Answer 1

The right answer is consistency. This is the tendency to be congruent with our thinking and our behavior to have a balance or mental homeostasis. This tendency motivates people to take actions. This is the opposite of cognitive dissonance, where there is an inconsistency between thought and behavior.