Question

The teen marketing mania is evident in the proliferation of research surveys and in conferences like the one this fall in Chicago, which participants paid $1,599 to attend.
Pizza Hut hosts "roundtable discussions" with articulate teens via e-mail to make sure it's on the right track with their tastes. It has even invited some in to the company boardroom for a pizza lunch with its executives.
"People have been marketing to teens for years, but treating them as intelligent consumers is a new concept," says Kevin Umeh, head of the market research firm Element. His company provides insights on trends derived from 50,000 interviews with teens each month.

Which of the following best describes the organizational pattern of this passage?

It explains the steps in a process.
It presents an idea and supports it with specific details.
It compares and contrasts two or more topics.
It lists events in chronological (time) order.

Answer 1

Two of your answer choices involve the text being in a specific order (steps in a process, chronological order). The text does not contain any key words like then, next, last, first, second to indicate a specific order is being followed so you can exclude those two answer options. The passage starts with a main idea: the proliferation of teen marketing. then the author gives specific examples using Pizza Hut and the market research firm Element. Your answer is B.