Question

Why were many consumer goods marketed to women?

A. Women wanted new appliances.
B. Women drove the automobiles.
C. Women controlled family income.
D. Women earned higher wages.

Answer 1

Women wanted new appliances. They were the ones working in the house, and the want/need for something to make it easier had skyrocketed.

Answer 2

The correct answer is A) Women wanted new appliances.

Many consumer goods marketed to women because women wanted new appliances.

Companies and brands study people's habits and they realized that woman is an easy market to target. As housewives, women have the last word of what to buy and how to buy it. They are in charge of the house and know the necessities. They want new appliances to use at home. As professionals, women like to dress well and use good products that make them feel beautiful and confident in the workplace,