Component of the marketing plan identifies the intended target markets that will be served, the market positions that will be sought, and generally describe how these markets will be served and the desired positions achieved.
Businesses use marketing strategy to enter enter a new market or to expand in a market. The component of the marketing plan that identifies the intended target markets and market positions and describes how these markets will be served and the desired positions will be achieved is referred to as marketing strategic focus component of the marketing plan.
