The reason as to why his economic rent is so high because of the reason that there is still a high demand in regards of his star appeal which is letter A. as he was known to be a professional football receiver, even if he is retired, he still considered to be known or popular in which makes him to be in high demand and resulting for his economic rent to be high.
Though he has retired as a professional football receiver, jerry rice still earns a size-able annual income from endorsements. his economic rent is so high because A. there is still a high demand for his star appeal.
Although he has been retired, he was known and is still known for his professional career. Since he was a well known player and is still relevant to this day, he has a high income from endorsements. Different brands use Jerry Rice to attract consumers who like him and football, to try out their product.
