The principle of ________ is that the economic cost of using a factor of production is the alternative use of that factor that is given up.

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The principle of opportunity cost is that the economic cost of using a factor of production is the alternative use of that factor that is given up.
 This principle is used as a measure to choose one economic choice and  investment, either financial or capital, over another with the goal to ensure that scarce resources are used efficiently.
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