Question

One main difference between punishment and reinforcement is that the goal of reinforcement is to ____________ a behavior, while the goal of punishment is to ____________ a behavior. increase; decrease discourage; encourage shape; change decrease; increase

Answer 1

The answer is increase; decrease.
One main difference between punishment and reinforcement is that the goal of reinforcement is to increase a behavior, while the goal of punishment is to decrease a behavior. :)

Answer 2

a. to strengthen a behavior
b. to advise/teach a behavior