Question

Charley's fish fry restaurant claims it has the "best seafood in town." what type of claim does the federal trade commission consider this to be?

Answer 1

Based on the claims that the restaurant made, the claim that the Federal Trade Commission consider this to be is puffery. Puffery is being defined as a way of having to state or claim in an exaggerating way or a claiming something that is falsely praised.

Answer 2

The Federal Trade Commission considers claims like "The best seafood in town" to be puffery. Puffery is statement which no reasonable person would take literally and enforcement actions by the federal trade commission are not taken against statements of puffery as ordinary consumers do not take the statements seriously.