1. To address customer relationships, a simple satisfaction survey could be given to the customers. This survey could be emailed to customers, or they could have the option to go online and complete it for a chance to win a substantial prize. The survey could be a Likert scale where customers have more options than just checking yes/no.
2. To determine the impact of the existing process on the operational efficiency, the company could do a self evaluation or hire a third party to complete an evaluation. This evaluation would include input from employees and customers alike. It would also assess the company's process to achieving goals.
3. A study could be conducted by a third party to find trends in the company. This third party researcher could exam if there are any trends between the company's efficiency and customer satisfaction.
