linda usually does not spend much time selecting gifts while buying them. however, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen. this scenario is an example of _____.
The options were a. product involvement b. situational involvement c. shopping involvement d. enduring involvement The answer is b. situational involvement Here linda is taking her time or is more involved in the activity she is performing cause this is a special occasion for her which could also be described as special situation. She doesn't care much about shopping , Pen etc which eliminates other options.
