Question

Callie crystal owns and operates one of the most successful local coffee shops in denver, called the edgewater café. each time a customer purchases their 100th cup of coffee at the edgewater café they receive a free pound of coffee of their choice. what is callie attempting to create with her unique "free pound of coffee" marketing program?

Answer 1

Callie is trying to create regular customers by giving people an incentive to come back and get coffee to work towards free coffee. Also, she is trying to create customers who are addicted to coffee and therefore will appreciate the free coffee even more.