Question

When consumers respond in a similar way to a given set of marketing​ efforts, they can be referred to as​ a(n) _________?

Answer 1

The answer is, "they can be referred to as a market segment".

A market segment refers to a gathering or group of individuals who share at least one basic attributes, lumped together to market purposes. Each market section is one of a kind, and advertisers utilize different criteria to make an objective market for their item or services.

Answer 2

Such a group of consumers would be known to marketers as a "market segment". The development of market segments is a key function within marketing, as it allows marketers to hone and focus their messages to target desirable subgroups with specific messaging, branding, product placement, or other actions.