Hi, the answer would be "pathos". There are three rhetorical appeals: logos, which is the logical appeal; ethos, which is the ethical appeal; and pathos, which refers to emotions, sympathy.
Pathos is a rhetorical device that is intended to stir up the audience's emotion and sympathy. It relies on providing information that will influence the audience's emotions, and in this way, persuade them of a certain position. Pathos is one of three main modes of persuasion, the other ones being logos and ethos.
