When jane, a customer of kk kids store, makes a purchase and shares valuable information about the products of the store through her facebook posts, the type of publicity involved is earned media.
a. True
b. False?
This statement is true because earned media involves the promotion of a product or service organically by its users, without requiring paid advertising or a formal process of pitching the product; however, many gray areas exist if kk kids store asked Jane to share her experience on Facebook in exchange for a discount.
