Refer to scenario 16.2. the makers of whizz have decided to go to several different colleges and have a contest for the dirtiest shirt. while at the colleges, they will set up several washing machines near the campus bookstore, demonstrating the power of whizz to get these dirty shirts clean. each contestant in the dirtiest shirt contest will receive a coupon for a free bottle of whizz. the winner of the contest will receive a $50 gift card for the college bookstore. this method of promotion is an example of , and is used to stimulate demand.

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17-12-2017
Business

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Refer to scenario 16.2. the makers of whizz have decided to go to several different colleges and have a contest for the dirtiest shirt. while at the colleges, they will set up several washing machines near the campus bookstore, demonstrating the power of whizz to get these dirty shirts clean. each contestant in the dirtiest shirt contest will receive a coupon for a free bottle of whizz. the winner of the contest will receive a $50 gift card for the college bookstore. this method of promotion is an example of , and is used to stimulate demand.

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Erudite1 Erudite1 · Answer 1 · 2017-12-29T19:37:33+01:00

This method of promotion is an example of SALES PROMOTION and is used to stimulate SELECTIVE demand.
Sales promotion is one of the five component of promotional mix and it refers to any effort make by a company to promote an increase in the sales of its products. Selective demand refers to a demand for a particular brand, it involves advertisements which are mainly target to persuade people to buy more of a particular brand of product.