Question

Chesnee works in the office of a building materials company. one of her jobs is to identify new building projects and to determine who will make the building materials purchase decisions. chesnee is involved in the _______________ step of the selling process.

Answer 1

Chesnee is involved in the lead generation step of the selling process. The leads generation is the part  which includes initiation of consumer interest or enquiry into products or services of a business. In this case Chesnee identifies new building projects and decides who will be responsible for the purchase.