Art sotak has just accepted a job as an salesperson in a firm that sells in the business-to-business market. he has always sold in consumer markets in the past, and wonders what type of buyers he will encounter in his new job. it's very likely art will:

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It's very likely that art will Find that industrial buyers tend to purchase more on impulse than consumer buyers.
This means that industrial buyers seldom making any concrete purchase for their needs. Their purchasing strategy usually revolves sitting around until they found an opportunity that would be the most suitable  to enhance their profit depending on their current problems/situation.
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