Irene wanted to start a juice drink business in san mateo. she felt that in order to build the traffic she needed to make the store successful, she should develop an integrated marketing communications program that included outdoor advertising on billboards near to her store, coupons printed in the local shopper newspaper, radio advertisements during afternoon drive time and on weekends, television ads on the food network using her local cable operator and a couple of giant helium balloons flying over her shop for the grand opening. because she didn't have the $175,000 to pay for the entire campaign, she decided to buy a couple of giant helium balloons for $500 and to do the rest of the things after the shop opened and she had some cash flow coming in. this is an example of the ______________ approach to setting the promotion budget? select one:
a. all you can afford
b. delphi method
c. objective-task
d. competitive parity
e. percentage of sales
