Question

Convincing colleagues and friends to donate at or near the maximum amount of $2,700 to an individual candidate and then delivering all the checks together is a classic example of _____.

Answer 1

Delivering all the check all together is a classic example of Bundling. It is a marketing strategy that joins products or services together in order to sell them as a single combined unit this allows the convenient purchase of several products and/or services from one company. The services and products are practically related, but they can also be of dissimilar products which appeal to one group of customers.