Question

A manufacturer wants to implement a trade sales promotion. Which of the following would apply?

A. Offering retail stores a 10% discount on their products
B. Offering mail-in rebates to consumers who purchase their products
C. Distributing coupons through newspapers for "buy one get one free" offers on their products
D. Purchasing television ads that promote the enhanced style of their products

Answer 1

Offering retail stores a 10% discount on their products

Answer 2

A manufacturer wants to implement a trade sales promotion he would Offer retail stores a 10% discount on their products.

What is a trade sales promotion?

The Benefits given to wholesalers to encourage them to acquire more of a specific product and to market it more actively refer as Trade sales promotions. Its function is to transport products from warehouses to retail locations where customers can buy them.

Its aim is to increase the sales of the product by attractive promotion and advertisement and offering 10% discount on the product by retail stores reflects its features of it as it helps in gaining consumer attention.

Trade sales promotion can also be done with the help of free sample distribution as well as showing exhibitions to encourage customers towards the products.

Therefore, option A is appropriate.

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