If f'(1) = 0, then there must be a turning point at x = 1. We can deduce that by observing the fact that a particular point (x = 1), the tangent of f(x) will be horizontal. This implies that at some points after and before x = 1, there will be a change in curvature.
Now, if the second derivative < 0, then there is a maximum turning point. This can be deduced by the fact that negative second derivatives represent a point that has a negative concavity.
Thus, there will be a maximum point at f(1).
ie. at x = 1, f has a local maximum.