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29-10-2017
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Compare and contrast ikea's strategies for entry into north america with those that ikea employed for entry into china.

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JordanYRN JordanYRN

30-10-2017

ikea adapted its strategies to expand and become profitable

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11-01-2022

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Ikea fired a shot heard round the retailing world when it landed on American soil in 1985, opening its doors in a shopping mall just outside of Philadelphia. I was there—writing a story about the Swedish retailer for Metropolitan Home magazine, where the store's advance buzz had preceded its arrival.

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