I think the the purchase of Gelato depends a lot on the temperature. A lot of people just want to have something cold, when it is hot outside, for example: Icecream, a cold drink. Although, i don't think it is only related to temperature. Temperature plays a big part in it, but some people might just want ice cream for example on a cold day. lets say there is a girl that just got dumped by her boyfriend, the cliché is that this girl will eat her hurt feeling away with ice cream, no matter what the temperature is. i myself like to enjoy gelato also in winter. I do have to state though, that it is LESS than in summer, but the craving is still there.