autumndavis5397 autumndavis5397
  • 20-10-2017
  • Business
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If a mcdonalds menu board advertises mini meals under $3, mcdonalds is most likely using which type of pricing strategy

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meerkat18
meerkat18 meerkat18
  • 31-10-2017
It is given that Mcdonalds introduces mini meals at $3. This type of pricing strategy is called penetration pricing. It is setting a low initial price on a brand new product to make it more popular to the mass market. 
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