The answer is letter B. The Present instead of the future. The BCG Matrix or also known as the Boston Consulting Group’s Product Portfolio Matrix is a valued planning tool, yet the problem with this tool is that, it focuses on the present plans instead of future plans as well. The BCG Matrix helps a business grow in different and various opportunities by reviewing the business’s portfolio of different products, to help decide where to invest, what product should be developed further or what product should be pulled out or discontinued. The BCG Matrix can also be referred to as the Growth/Share Matrix.
