When prisly inc. introduced a liquid detergent in the market, it noticed that the sales of its detergent powder significantly declined. prisly inc.'s loyal customers who previously purchased detergent powder switched to liquid detergent. as a result, prisly inc. was forced to reduce production of its detergent powder. this scenario exemplifies?
The sales of Prisly Inc.'s detergent powder significantly declined after the introduction of liquid detergent in the market. This exemplifies cannibalization. Cannibalization occurs when sales of a new product cut into sales of a firm's existing products.
