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Random sampliing helps to remove various biases that come with selection of subjects. In statistics, random sampling, is considered the best way to obtain a representative sample of a population. 

Answer:

Random sampling is preferred in psychological studies because it increases the generalizability of a study. A randomly generated sample is less influenced by any researcher bias since the researcher is not selecting participants directly. Since every member of a population has an equal chance to be selected in a random sample, it is more likely that the sample can be generalized back to the target population because the members of the sample are more likely to be representative of the population as a whole.

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