Mordred had been sued by a former business partner. the partner was seeking $1,000,000 in damages. mordred felt that this claim was totally unfair. he went to the law firm of merlin, guinevere, and arthur, llc. he was told that a junior associate could handle his case for $300 and hour or a senior partner could handle the case for $700 and hour. when he asked why there was such a difference in the rates, he was told that the senior partners were in such high demand that they were trying to discourage new clients. this is an example of _____________?