The Empirical Rule applies to a normal, bell-shaped curve and states that within one standard deviation of the mean (both left-side and right-side) there is about 68% of the data; within two standard deviations of the mean (both left-side and right-side) there is about 95% of the data; and within three standard deviations of the mean (both left-side and right-side) there is about 99.7% of the data. See display below from Section 3.3 Measures of Variation in the textbook.
Example: IQ Scores have a bell-shaped distribution with a mean of 100 and a standard deviation of 15. What percentage of IQ scores are between 70 and 130?
Solution: 130 – 100 = 30 which is 2(15). Thus, 130 is 2 standard deviations to the right of the mean. 100 – 70 = 30 which is 2(15). Thus, 70 is 2 standard deviations to the left of the mean. Since 70 to 130 is within 2 standard deviations of the mean, we know that about 95% of the IQ scores would be between 70 and 130.