Question

Charles​ revson, who started​ revlon, once said​ "we sell​ hope." revson was defining the​ __________ of revlon cosmetics.

Answer 1

Charles Revson once said we sell hope and with this phrase many others are associated; 
"In our factory, we make lipstick. In our advertising, we sell hope".
"In the factory we make cosmetics; in the drugstore we sell hop". 
"n the factory we make cosmetics; in the drugstore we sell hope". 

These motos, among others, seems to be the basis for the company and its policy for their products.