Question

Order takers at a fast food restaurant ask every customer whether he or she would like to “supersize” their drink or meal. this strategy is an example of

Answer 1

This strategy is called upselling. Companies use this technique to get there employees to suggest better higher priced items to increase the company profits. The idea is to upsell items that are relatively cheap for the company but they can sell at a higher mark up to the consumer. In this case they are selling increased French fries and soda which are extremely cheap to the company to customers welling to pay the extra charge.