The midpoint average formula for calculating the elasticity of demand, in this number for wine is as shown as below.
(Xnew – Xold) / (Xaverage)
Where x is for the price. The values of our Xnew and Xold are $15 and $20, respectively. The value of Xaverage is calculated through the equation,
Xaverage = ($15 + $20)/ 2 = $17.5
Substituting the known values to the equation,
= ($15 - $20) / 17.5 = -0.286
ANSWER: -0.286