The answer is customer relationship management system.
This is a term that discusses about practices, approaches and technologies that
companies use to accomplish and examine customer relations and data during the
course of the customer lifecycle, with the objective of improving business
relationships with customers, assisting in customer retention and driving sales
growth. These systems are intended to accumulate information on customers across
different channels. CRM systems can likewise offer customer-facing staff detailed
information on customers' personal information, buying preferences purchase
history, and concerns.
