When we speak of the flavor of a word, we're talking about the extra understood meanings that it carries in addition to its main meaning. These extra meanings are called
A. connotations.
B. definitions.
C. shadings.
D. denotations.
These extra meanings are called "connotations". Connotations can either be made intentionally or unintentionally--in order to give the reader or listening a more enjoyable and thoughtful experience.