Question

Laelle chocolates inc. is a confectionery company that manufactures candies. it does not use specific strategies to target children while marketing its products. instead, it uses the same strategies to promote its candies among all consumers in the market. this is an example of a(n) _____. question 15 options: ​multisegment targeting strategy individual targeting strategy​ ​undifferentiated targeting strategy ​concentrated targeting strategy

Answer 1

This is an undifferentiated targeting strategy. With this form of marketing, the company does not go out of its way to try to bring in a specific segment of the overall market: they simply market to everyone and whomever becomes a customer of the business is a customer. There are no special advertisements or actions taken to show that the business wants certain demographics at the expense of others.