Question

Tom, who works for a multinational company, is often put in teams consisting of people from different cultures. tom finds it difficult to function in these teams because, unlike the others, he comes from a culture where building his personal "brand" is emphasized. tom's culture emphasizes multicentrism. collectivism. polycentrism. individualism. ethnocentrism.

Answer 1

Tom’s culture emphasizes individualism. Individualism is the habit of being independent and self – reliant. In this situation, he is more focused on building his personal brand being independent and relying on his principles and ideas. It is really hard for him to adjust in the company if he will continue his being individualist.